Betfair Guru

So who am I and what am I all about?

Well quite simply I'm just a normal guy, very much like you who once worked a normal job and ended up through sheer coincidence doing something that I really enjoy for a living each day!

I first began 'trading' in 2007 although my approach back then was very much different than it is now as when I began I really had no idea that this entire area of the betting industry even existed. I was simply trying to put some thoughts I'd cobbled together on arbitrage into practise and pinch a few ticks off of the morning horse prices each day.
I was heavily under the impression that what I was trying to do was a new idea that very few people had even thought about before, never mind put into practise - I was very green at this time! - and so, feeling rather self-satisfied I kept at this approach on the side whilst working my regular job on a chemical site.


As the economic landscape began to change during the latter part of 2007, it became clear on site that there would be redundancies and as we were officially only contracted labour it was likely we would be the first ones to go. No matter I had been on the site for 4 years and worked directly for client, when it comes to cutting numbers we were contractors and that was that. 

It was with this upheaval in the background that I became interested in trading, even if as we've discussed, my initial ideas were a little primitive. 

With the usual worry about bills and kids foremost in my mind, I decided that I really needed to take a look around and try to learn more about what I was doing to try and turn this into something I could seriously look at doing in the future and earning some proper money from it.

Through my research I began to learn more about trading and on first discovering the Geeks Toy forum I realised that there actually many people already doing exactly what it was I was planning to do and I wasn't the first to think of it!

After months of practise and a healthy pay-off once the inevitable happened I found myself in a situation where I could tick over from month to month on a very basic level but still wasn't making the riches that everybody dreams about when they start off in betting and so i set to work expanding my armoury into Football trading as before I'd just been playing the Horses and Greyhounds markets.

I'll be honest, I was not a fan as it all just seemed too chaotic and I never really felt in control of my position during a match and it wasn't until

Racecards Updated

I've been made aware of late that the racecards have not been functioning as they should have. A fix has been implemented and whilst the procedure is slightly different, it should be easier for both parties.

They are and will remain free and now feature 2 different formats, a results page and a change-log so you can see what's been altered.

There are still some aspects that need attention, mainly formatting issues and presentation but the data is all there and available for free on the usual page - racecards here

BetfairGuru Mentoring Service - Jan/Feb 2017



As I have mentioned on the Special Offers page, the price of the service for either January 2017 or February 2017 has been reduced from £450 to £300.

I would advise you to first either visit the Mentoring Service page or simply download the full prospectus using the link below to give you an idea of what I am offering with this service.



The service is extensive covering all aspects of Sports Trading and the aim of it is to give you the tools, information and strategies that you will need to be a success. The focus throughout is on improving you and giving you the tools to do it for yourself rather than be reliant on somebody else for information as so many other courses I see actually do end up being.

For the months on offer, there will be a slight cut in service length as follows

SERVICE FOR JANUARY
Commences : Thursday January 5th 2017
Expires : Monday January 30th 2017


SERVICE FOR FEBRUARY
Commences: Wednesday February 1st 2017
Expires: Saturday February 25th 2017


Other than that, full service is provided along with a few new introductions I have made to the package which further enable automation of all aspects of the selections process and in some cases the trades themselves.

If you would like to take me up on this offer you will need to contact me directly via the CONTACT FORM stating which month you are interested in and I will get back to you as soon as I can. On allocation of a place, a non-refundable deposit of £50 is taken and in the event of a cancellation I then offset this retained deposit against the cost of the service for the month in question.

I would advise that contact is made quickly as I'm expecting the offers to be taken sooner rather than later. 

Please note that service is for either Jan or Feb, not both so you will need to specify which month you require.



Invest in yourself whilst this offer still stands, it's likely to be a long time before it's available this cheaply again!

Liverpool Performance Under Jurgen Klopp (Part 1)

After almost a year in charge, how much improvement, if any, has the German been responsible for?

An introductory look at how the media love-in with Klopp actually contrasts with the raw data thrown out by his reign so far.

You can download this project in PDF by clicking the link below


DOWNLOAD






In the light of recent media adulation of Klopp and his hyperactive style of football, and having learned to think for myself a long time ago, I decided to set about physically gauging what improvements he has made to Liverpool, if any, since his appointment.

Now, it's important you don't get me wrong from the outset here.

I admire the affable German and like his and Liverpool's style of play so far this season. The intensity and desire to play entertaining football is to be lauded but that's not to say it's particularly effective over long periods of time.

Of course, his short time at the club so far does not afford us a sample that considers what we could call a 'long' period of time but it does give us a set to lay down some foundations now and then consider the progress or lack of it come the end of the season.

With this in mind, this article is only intended as a 'Part 1' of the story and we will revisit it at the end of the season when we have much more data to go off.

To monitor how Klopp is doing, we must first establish exactly what it was he inherited from his predecessor, Brendan Rodgers. That was, I think we'd all agree, a team in transition as soon as Suarez left but losing out on the title, which however unlikely looked theirs for the taking, certainly played a part too.

All of this data is incorporated to give an idea of how Liverpool performed throughout their time with Rodgers in charge so as to give us an accurate picture of what state the team were in when Klopp took over.

If we know what he inherited, it's then much easier to gauge whether he has actually improved the side or not and whilst on displays this season they look a more accomplished outfit, it's much more sensible to base opinions over longer time frames.

The excitement of the moment leads to snap judgements and subjectivity whereas if we only look at the raw numbers as an indicator of performance we get a much more objective view and also a better idea of what the long term future may hold.

I have attempted to explain the figures generated in regular places throughout the article but if anything is unclear please don't hesitate to contact me for clarification





Overall performance since Rodgers first game

Let's first look at the ultimate arbiter of football performance – goals – or perhaps more precisely Liverpool ability to score more and concede less than an average team.

The chart below shows Liverpool's ability to do the above better than an average team since Rodgers first game right through to Klopp's most recent match.


Before we talk about what this chart shows, let's take a look at the metric it actually uses so as to make better sense of it.

The ratings for goals are, in layman's terms, how many goals are Liverpool better off than the average team in any given match. So if the average team was expected to score 1 goal and Liverpool were currently rating 0.5 on the chart above, we would expect them to score 1.5 goals as their rating is 0.5 goals better than the average side.

Makes sense? I hope so but we'll come back to it.

It should be noted there's a very bad start for Rodgers here but this doesn't serve as a handicap as the rating is a cumulative average over all the games meaning the early matches look obscure on the chart but don't have a negative impact on the actual ratings that we'll be comparing in the most part – Klopp's influence on the side.

The whole point of incorporating Rodgers entire reign into the stats is to guard against this kind of issue and ensure we have a realistic rating on which to start Klopp's reign further down the line.

So what does this show?

Well we see a tough start for Rodgers which is later catered for in the chart as we see gradual progression, peaking in the latter stages of Liverpool's close shave with the title.

Following that disappointment, the loss of Suarez (would affect any team) and the possible damage to chemistry caused by the resulting mass recruitment drive, we see a gradual sloping off in their effectiveness.

When you consider only headlines, you may think Rodgers was underachieving in the latter part of his reign. However, it's more likely he was a victim of a freak season when they went close.

The numbers for that season, and we don't look at it here but I can present the work if anybody is interested, were simply not sustainable with very high conversion ratios in terms of shots vs goals. The more retentive of you may recall the season prior to their title challenge when they were creating plenty of chances but missing far too many and simply not scoring enough goals.

Like the latter, the former could not last long term and I think it fair to say that Liverpool were probably performing exactly as we'd have expected them to, even as late as the latter stages of Rodgers reign.

When we consider how much ridicule Rodgers attracted at his end and the seemingly never-ending praise of Klopp since then, it would be easy to imagine that the German had totally transformed the clubs fortunes.

Whilst it's arguable that the overall atmosphere around the club has changed significantly since and the the German will need some time to make it work for him, at this point the numbers don't really bare this out.

In fact, if we consider the chart that follows we can see there has been absolutely no improvement at all in their ability to win football matches since the appointment of Klopp.


As you can see here, Klopp inherited a team better at winning football matches (scoring more and conceding less than the average team) than the one he currently possesses almost a year on.

The actual team goals rating in Klopp's first game was 0.661 (so for every 1 goals the average team scored against them, Liverpool would be expected to score 1.661 in reply) compared to the rating 12 months later (for a supposedly 'improved' team) of 0.656.

So after 12 months of Klopp, on the face of it Liverpool are now 0.005 of a goal worse at winning football matches and at the top end of football with such small margins at play, a 1% deterioration in team performance simply does not back up the current media love-in with the German.

It will certainly be interesting to see where the numbers lie come the end of this season and as I mentioned previously, I will be going back to this with new data at that time. You will find updates at http://www.betfairguru.co and you can subscribe to receive all updates and new content via email as soon as it is published.

In the meanwhile, there are of course other metrics which show the development of a team but are possibly more open to variance. These are things that we already touched upon, shots and shots on target.

Let's see the chart for shot differential since Rodgers first game to begin with, then we'll break it down for just games under Klopp to gauge progress. We'll then repeat that process again for shots on target as it could be we've been in a period of low conversion and are about to see a period of high conversion, which with more games in the sample would give a better rating to Klopp currently.


This chart concurs somewhat with the goals chart up and to a point... the point being when Klopp takes over which is when we see a gradual improvement in shot differential – the creation of shots and prevention of shots also.

This would be explained by the change in style since his appointment and that winning the ball back higher up the pitch and controlling the game more will offer you more opportunities and your opponents fewer. This contrasts with Rodgers efforts where Liverpool would be much more reactionary, inviting teams out and scoring most of their goals getting in behind teams with pace.

Let's break down what happened since Klopp arrived to see this idea in visual format


Of course, there is every chance that this is just a regression to what's expected and that Rodgers style was inviting too many shots against the side rather than Klopp's Liverpool creating more.

All of these things can be considered now but not really proved out without a lot more data to look at. I also think it only fair to give Klopp time to get the players that he wants playing the system that he wants before judging too much. In his early reign he was lumbered with a dysfunctional squad, little in the way of depth and low on confidence so over time I would have expected improvement anyway, the only question is how much.

On the face of it though, Liverpool are now around 0.5 of a shot better off per game, which in turn should equals a better goal rating over his time in charge. However, as we've already seen, that's now what is happening so what is the explanation?

We should consider what kind of shots these are since a wild hack from 85 yards in the vague direction of the goal can be labelled a shot. Let's look at Shots on Target ratings, first throughout the entire measured spell (Rodgers first game onwards) and then look at what happened since Klopp arrived.


As expected, this cart also mirrors the others we've already seen with a drop in performance since the peak of their title challenge. This would suggest that Liverpool's style of play was pretty consistent throughout Rodgers reign and the goal shortage, followed by a goal glut were most likely just extremes of variance.

What you may note is that the rating is still falling even towards the end of the chart so let's look at what happened explicitly since Klopp arrived.


It would seem that, whilst they are gradually improving the amount of shooting opportunities they have, they are not necessarily good opportunities. In fairness, the drop has been small from 2.79 to 2.65 but if you listen to the media, Liverpool are now all of a sudden a free-scoring side under Klopp creating lots of opportunities in the opponents final third.

The truth of it is that since he took over, according to the raw data we have at the moment, they are worse at the variables that directly determine whether or not you win football matches than they were under Rodgers, even in his last games in charge where the perception was that he'd totally lost the plot.

Now, at this point it's easy to question what the German has brought to the party but, as I said previously, I am a huge fan of his refreshing brand of honesty and exciting style of football and have no doubts at all that it will ultimately prove successful. In fact, I am looking forward to coming back to this at the end of the season and using Part 1 as a case study example of why you should not place too much trust in short-term data sets.

Now I'm one that's all for fairness and I know that an easy argument could be that we didn't look at the league in it's entirety. Maybe these figures drop off across the entire league and not just Liverpool under Klopp.

However, the way the ratings are calculated means that this is already factored into the rating. So if the entire league dropped off, it would just show as stagnation on the Klopp chart, it wouldn't show as a drop or a rise.

The only time we get rises or drops in rating are when the team is performing better or worse than the average team over a the same time period.

I haven't considered such metrics as Possession and distance covered since I don't believe they bear much effect on winning football matches. If they did consider these, and conventional belief is that both of these things have improved under Klopp, we can confidently say they aren't helping Liverpool to win more football matches over the current sample.

So finally here we are at a point where we can post a provisional conclusion with a view to revisiting it in 8 months time at the end of the 2016-2017 football season. At that point, we will have a better sample size of Klopp games but also a better sample size for the rest of the league during the same period of time.


I hope you enjoyed this brief guide and when I compile things like this, I like to look a little beyond what usually counts for “analysis” in modern-day lazy journalism.

Most of the time they just look at points won over the same sample or win% compared to the previous manager but this is far too simplistic as it gives no attention to who the opponents were during the same time frame.

Whilst extremes of form are temporary, team strength is quite organic and changes very slowly over long periods of time. Given what we have seen so far, it may look exciting and you'll get the odd goal-fest but there's been no improvement at all, perhaps the team even went backwards over this time.


If you wish to receive the follow-up to this at seasons end, just subscribe to my mail-list at - http://www.betfairguru.co - it's completely free and I don't spam you. In fact, I only ever send free content out as and when I publish it on my website.

With the season due to end on 21st May 2017, I'd expect the next part to be released towards the end of May 2017, possibly the first week of June. In the meanwhile, there'll be a lot more projects like this for you to enjoy and my most popular that I've had to date was my Euro 2016 Project which you can download directly from the website.



BetfairGuru Trading Service - FREE TRIAL

You can take a FREE TRIAL of the service for 7 days so you get a feel for how everything works and to see if the service will suit you before committing to subscription.

I've previously been against offering free trials as I'm conscious it can detract from the value somewhat, However, with so many people now requesting free trials, and with full confidence in the quality of my service, I'm happy to extend the offer to anybody who wishes to take me up on it.

You can find more information about the service and download a service prospectus by clicking here


7 days, completely FREE in which to make use of and evaluate the information I send on a daily basis. You can claim your trial using the link below

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FREE Euro 2016 Guide

For a while now I've been exploring how to trade International football with members of the BetfairGuru Trading Service and for the Euro's I decided to put together a proper project that pieces it all together and actually makes some tournament predictions that we can use to evaluate how close we are to having a useful working idea.

I have made the outputs free to view and you can download it using the link below. I give no guarantees as to the effectiveness of it as yet though and it could still be some way off where we ultimately want to be.


→→DOWNLOAD←←


For anybody that's particularly interested in this kind of thing, I'll be conducting a free webinar on the subject towards the end of June with exact details to come in the next few days. This course will incur a small charge but will be information filled and will help you build general modelling skills as well as for building football models.

Keep your eyes open for details in the next few days or , if you haven't already, consider subscribing to the mailing list so you receive all new information as soon as it comes out.

Betfair Trading Mentor - March 2015



Due to a recent cancellation from a client who had booked onto this service in March 2015 I am now able to offer a space at a significantly reduced price to anybody who is interested in this service.

On allocation of a place, a non-refundable deposit is taken and in the event of a cancellation I then offset this retained deposit against the cost of the service for the month in question.

This is what's happened with my March booking and so as a result I'm able to offer that position at a heavily discounted price to interested parties

WAS -  £450
NOW - £350!!!

The service will commence March 2nd 2015 and will run until March 31st.

If you would like more details on what exactly it entails you can either visit the Mentoring Service page or simply download the full prospectus using the link below




If you would like to take me up on this offer you will need to contact me directly via the CONTACT FORM and I will get back to you as soon as I can.

The service is extensive covering all aspects of Sports Trading and the aim of it is to give you the tools, information and strategies that you will need to be a success.


Invest in yourself whilst this offer still stands, it's likely to be a long time before it's available this cheaply again!

BetfairGuru Trading Service


The BETFAIRGURU TRADING SERVICE is a revolutionary daily email-based betfair trading service supplied by me, the ORIGINAL BetfairGuru. 

I originally launched the service in October 2010 and since then it's gone from strength to strength with the focus on improving on what I offer to existing members as a priority over courting new ones.

You can find more details on the service by either clicking the link below or find your way there via the Services section of the navigation bar. Alternatively, you can download a SERVICE PROSPECTUS or simply jump straight to it and subscribe using the link over to the right hand side




Betfair Training Courses

Betfair Training Courses are a quite contentious issue and rightly so since there are many courses available now and not all of them are going to be worth your time.

I began running Betfair Training Seminars back in April 2011 and remember being especially nervous about whether what I was offering was true value for money. On the day it quickly became clear that my fears were unnecessary as it went amazingly well and everybody really enjoyed the day and the content.

Since then the course has been constantly restyled and improved and today's offering is a comprehensive educational programme designed to take anybody of any experience onto the next level.

I now offer face-to-face betfair trading seminars, betfair trading webinars and a 1-2-1 sports trading mentoring service and you can find more details on all of these by exploring the TRAINING link in the navigation bar above. There you will find many more details including dates/venues and a number of prospectus' for each different service. 

Alternatively, you can download each prospectus in turn using the links below and if you have any questions about any of the services I offer you can get in touch using the CONTACT page and I'll get back to you as soon as I can